Source products
Find products through Korean brands and manufacturers.
K-BEAUTY RETAIL · STARTING IN PHUKET
Your own K-Beauty shop.
From a smaller investment.
Start a compact Korean skincare shop in Phuket with a smaller upfront investment than a full-sized beauty store. HYDEA connects Korean product sourcing and a self-service Station, with a model designed to keep customer prices accessible and product margins strong.
HOW IT WORKS
From Korean products to your location.
Products are selected for the country and the customers you want to serve.
Check the market
Review local selling requirements and supply availability.
Build the selection
Choose the initial range for the location.
Prepare to sell
Set up the Station; connect online sales when available.
FIND YOUR NEXT STEP
What brings you to HYDEA?
A clear starting point for operators, brands and customers.
Start a business
See the startup budget, margin model and operating support.
Supply or promote a brand
Explore product supply and screen advertising separately.
Find everyday care
Explore shower care and the planned skincare range.
Our first location will be in Phuket.
BUSINESS MODEL · PHUKET
Open your own
K-Beauty skincare shop.
Start your own compact skincare shop in Phuket, with setup costs tailored to your location and opening stock. Our model aims to reduce intermediary markups so you can offer accessible prices while targeting product gross margins of 40% or more.
A SMALLER STARTUP INVESTMENT
Your shop starts with a conversation.
Your starting setup includes equipment, transport and initial stock, plus delivery and installation within Phuket. Tell us about your location to receive the setup details and a startup cost quotation.
Equipment & transport
Equipment, transport, delivery and installation within Phuket, with training to help you manage the Station.
Initial products
Showerheads, hoses, filters and skincare, supplied in agreed minimum order quantities. The exact opening stock list will be confirmed.
One year of management support and warranty is included. A detailed quotation will set out the setup cost and what is included. Coverage, taxes, site rent, deposits and recurring expenses are confirmed separately.
THE RETAIL MODEL
Accessible prices. Room for a healthy margin.
The goal is to sell more through fair pricing, while keeping enough margin on each product to support the business.
Fewer intermediary markups
HYDEA’s sourcing model aims to reduce layers between Korean suppliers and your store, rather than adding costs at every distribution step.
Make everyday care affordable
Use efficient sourcing to offer accessible prices and encourage more purchases. A premium brand experience does not have to mean premium product prices.
Target 40%+ gross margin
The target is based on the selling price after product cost. Actual margins depend on each item’s supply price and retail price; sales volume is not guaranteed.
Product margin is not net profit. Rent, payment fees, replenishment, staffing and other operating costs still need to be covered. Product-level prices and costs must be confirmed before this target can be assessed for your store.
SUPPORT & RESPONSIBILITIES
What HYDEA handles. What you manage.
You focus on the location and daily operation, supported by HYDEA’s product supply and retail setup.
HYDEA: setup & support
Phuket delivery and installation, management training, and one year of management support and warranty.
HYDEA: products & advertising
Product supply and centrally managed screen video advertising. Online selling support is part of the planned platform.
Operator: site & daily care
Find a suitable location and keep the Station properly managed. Agree stock replenishment, cleaning and customer support duties before launch.
REQUIRED OPERATING CONDITIONS
One supply source. Consistent care.
These are conditions of participation, not optional add-ons.
- HYDEA-supplied products only. All products sold through the Station must be sourced from HYDEA.
- Training and spot checks. Operators take part in management training and accept unannounced management checks.
- Head-office screen management. HYDEA manages video advertising. Campaign terms and any revenue arrangements are agreed separately.
PRODUCT SELECTION
The country comes before the catalogue.
A product available in Korea is not automatically ready to sell everywhere. HYDEA uses manufacturer product, export, registration and supply information to prepare a country-specific selection.
Choose your site
Share the country, location type and available space.
Agree the setup
Confirm products, quantities, costs and operating responsibilities.
Install & prepare
Arrange delivery, setup and training, then prepare the location for sales.
Have a location in mind?
HYDEA WELLNESS STATION
A small shop.
A simple way to buy.
A compact self-service retail point for shower care and Korean skincare. Phuket is confirmed as our first operating area; the first venue is still being selected.
INSIDE THE STATION
Products, a screen and a collection point.
Each part has a clear job.
Product shelves
Display the selected shower care and skincare products for the location.
Digital screen
Introduce products and show brand videos managed by HYDEA head office.
Purchase & collection
A self-service purchase and product collection point. Payment methods will be confirmed before launch.
Online connection
Online shopping and reordering are planned. Checkout is not available yet.
CUSTOMER EXPERIENCE
Choose. Purchase. Collect.
The intended experience at launch; final payment instructions will follow the selected equipment setup.
Choose a product
Browse the products and their information.
Complete payment
Follow the payment instructions available at the Station.
Collect your purchase
Take your product from the collection point.
FIRST LOCATION · PHUKET
Finding the right place to begin.
We are comparing venues before announcing our first address.
Night markets
A candidate for the first Phuket location.
Shopping malls
A candidate for the first Phuket location.
Supermarkets
A candidate for the first Phuket location.
Condos
Residential locations are also being considered.
Check space, power and servicing access before installation.
FOR KOREAN BRANDS & MANUFACTURERS
Bring your products
closer to customers.
Work with HYDEA on product supply or screen advertising as we prepare our first Phuket location. Each collaboration is agreed for the relevant products and market.
TWO WAYS TO WORK TOGETHER
Supply products. Or tell your brand story.
Choose the collaboration that fits your business.
Product supply
Submit your range for consideration in HYDEA’s market-specific product selection. We discuss supply terms and local selling requirements.
Screen advertising
Discuss product videos, brand introductions or campaigns on Station screens. HYDEA head office manages the video advertising.
PREPARE FOR A CONVERSATION
What we need from you.
Clear product and campaign information helps us assess the next step.
For product supply
Product list, wholesale prices, minimum order quantities, supply regions, and available export or registration documents.
For advertising
Campaign objective, intended market, timing and available video assets. Placement, availability and fees are discussed separately.
What happens next
HYDEA reviews the proposal, discusses the relevant market and agrees the scope before any supply or campaign commitment.
Tell us about your brand.
Online shopping is not open yet.
Explore the range ↓Explore the planned Phuket range below. Product details, prices and delivery options will be published before checkout opens.
SHOP K-BEAUTY
Everyday care,
starting with water.
Our opening range is planned around showerheads, hoses, filters and approximately 20 skincare products. The final product list is being prepared.
THE PLANNED RANGE
Shower care & skincare.
Product names, compatibility and individual details will follow with the final collection.
Showerheads
The founding category of HYDEA shower care.
Hoses
Shower accessories; compatibility will be listed by product.
Filters
Filter options; compatibility and replacement guidance will be provided by product.
Skincare
Approximately 20 products planned. Brands and individual items will be listed once confirmed.
HYDEA ORIGINAL
Where our story began.
HYDEA started with shower and water care. That everyday starting point remains part of the wider beauty collection.
Beautiful care begins with water.
Learn why water and shower care sit at the heart of HYDEA.
Looking for our first Station?
OUR STORY · HYDRATION IDEA
Beautiful care
begins with water.
HYDEA means HYDRATION IDEA. Our story began with shower care and a wish to make everyday beauty products easier to reach.
FROM WATER TO K-BEAUTY
A simple idea, with room to grow.
Shower care is our starting point. Access to Korean beauty is the wider direction.
Water
We began with showerheads and filters: products connected to the water in a daily care routine.
K-Beauty
The planned range now includes approximately 20 skincare products alongside shower care.
Access
We aim to offer products at accessible prices through compact retail locations, beginning in Phuket.
The wider platform
Our direction connects market-specific product sourcing, Stations, online selling support and brand advertising.